Free Reader Primer

Can you really buy a business for $1?

Yes — and it's not a loophole or a lottery ticket. More businesses change hands for one dollar than for any other price. Real companies, with real customers and real revenue. This free primer explains why that happens — and how ordinary people, without piles of cash, buy them.

  • Why an owner hands over a working company for a dollar
  • The five shapes these deals take — in plain English, no jargon
  • How buyers cap their downside so a bad deal can't sink them
  • Where these deals are found — and why it's never on the listing sites

No spam. Unsubscribe anytime. Your email is never shared.

You'll get the primer instantly — readable online and in your inbox.

I'm Dave Mason — author, operator, and dealmaker. More than 100,000 copies of my books have been downloaded, and How You Slice It is the story of how deals like these actually come together. This primer is the explanation I wish someone had handed me at the start.